Sport Retail Servitization & Sharing Economy

The aim of the two project streams “Sport Retail Servitization” and “Sharing Economy” is on the one hand to identify new types of sport retail services and to describe their differentiating features and on the other hand to collect trend-based, innovative tendencies in the area of ​​sharing / re-use / re-cycle . In addition, action measures should be derived that can be relevant in this area in terms of long-term customer loyalty and sales security. Another goal is a solution concept for selected concept ideas, an evaluation of these and the handover of adapted, prototypical service or sharing concepts.

Stores of the fututre