Omnichannel & Point-of-Sale
The old credo “Trade is change” is more valid today than ever. It is becoming increasingly clear how much the digital revolution is changing entire retail sectors. Sales in online retail continue to grow rapidly, stationary retailers, on the other hand, are losing customers to online retail, especially to the major global online platforms such as Amazon. The majority of stationary retailers perceive digitization and the simultaneous online and offline offering of their goods as a major challenge. It is clear, however, that stationary retail has significant advantages over pure online retailers: through a real shopping experience - e.g. through product and brand presentation, exciting design and aesthetic experiments - the store creates the emotionalisation of the customer in the best case.
For retailers with a stationary base, it is more important than ever to develop relevant offers for new consumer needs and thus to get fit for the digital future. The stores are increasingly becoming interfaces in omni-channeling.
In the “omnichannel and point-of-sale” competence field, application-oriented research projects support companies on their way to digital point-of-sale and omnichannel. Using qualitative and quantitative methods, the necessary steps to design the retail of the future are worked out: starting with PoS design (shopfitting and digitization of the point of sale) through to the design of omnichannel-capable networks , the conception of the corresponding processes and the Optimization of existing business areas. The customers as well as their needs and expectations form the starting point.