The fundamental motivation for the CURCOM project lies in the development of a systemic understanding of which complexity (= strategic/good) originates from the customer and provides strategic benefits and which complexity (= dysfunctional/bad) results from process intransparencies and a lack of process consistency, for example. Basically, if product complexity is perceived and desired by the customer; and if this complexity can also be mapped accordingly in the supply chain, then this can represent a significant competitive advantage. In order to be able to carry out this differentiation in a targeted and fact-based manner, the following project goals are realized in the CURCOM project:
- Create a systemic understanding of the complexity perceived and desired by the customer, with the aim of reducing the number of variants and parts.
- Internal awareness to "steer" the customer and supply chain participants in a certain direction in decision making (strategic vs. dysfunctional complexity)
- Identification of complexity drivers including their interactions in the supply chain. The understanding thus created can lead to a possible adaptation of product configurators/sales documents as a further step.